Dan Crawford, Creative Director

Building brands is a passionate collision of skills, ideas, personalities and trust. I aim to work with those that understand designs power, and importance. My ultimate goal is to use design to solve complex business problems, inspire people and make beautiful things.

I’m currently working as a freelance Creative Director, partnering with global brands, creative agencies, and founders launching new ventures. If you’re interested in collaborating, feel free to reach out below.

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My professional journey encompasses roles in small design studios to prominent international branding agencies, where I've worn hats as a designer, art director, creative director, and photographer. In addition to agency experience, I have extensive experience in-house, overseeing the development and management of design teams and art departments.

My skill set combines creative leadership, brand strategy, and design craft to build impactful work that helps organizations stand apart and connect with people in meaningful ways. I thrive in leading multidisciplinary teams, fostering collaborative and high-performing creative environments while maintaining a strong standard of design excellence. As a hands-on leader, I enjoy partnering closely with designers, providing direction, coaching, and mentorship to help both individuals and the work reach their full potential.

The work shown on my site includes personal and professional projects. All professional projects were created in collaboration with a range of talented designers, writers, strategists, animators and industrial designers.  

Dan :)

Portfolio Reel

Various

Creative Direction, Design, Brand Evolution

The outdoorsy world of hiking boots and mountain peaks can be intimidating. As an app built and curated by the community, AllTrails helps people plan, live, and share their next outdoor adventure — whether that’s a hike up a mountain or a stroll around the neighborhood. A key focus of the brand evolution was to entice and encourage everyone to get outdoors. We evolved the brand identity to feel more energizing, emphasizing the product's performance and capabilities through welcoming and relatable stories. Completed at Red Antler, NY.

Following our brand work, AllTrails achieved remarkable recognition, winning the Apple iPhone App of the Year Award for 2023 and earning a feature in The New York Times.  AllTrails

Creative Direction, Brand Identity

Figure is a pioneering AI robotics company creating a general-purpose humanoid designed for the human world. It aims to tackle labor shortages, improve workplace safety, and more. We developed a sleek, tech-forward brand system infused with optimism, while collaborating on humanoid renders, office space and more. The brand targets investors and retail partners while laying the groundwork for future consumer-facing opportunities. Completed at Red Antler, NY.Figure

Creative Direction, Brand Identity

Archer is an eVOTL business (Electric Vechicle Take-off and Landing) leading the way in tackling traffic and pollution in heavily populated areas and shaping the future of urban air mobility. We crafted the brand system to hero the exhilarating travel that Archer is making an everyday reality. The brand identity was designed to evoke a sense of momentum, performance, and confidence. Completed at Red Antler, NY.Archer

Creative Direction, Brand Identity

Cover is the first invisible security force field designed to protect schools from gun threats. Powered by a cutting-edge weapon detection system developed in collaboration with NASA’s Jet Propulsion Laboratory, it uses safe, non-ionizing waves—similar to airport security scanners—but operates with greater range and unmatched precision. We crafted a brand that highlights the technology’s authority and effectiveness, serving both as a trusted business solution and a powerful deterrent. This project was completed at Red Antler, NY.Cover

Creative Direction, Brand Identity

First Person is a first of its kind precision-targeted supplements company. Their formulations are the first to deliver potentially immediate and long-term cognitive enhancements by stimulating the production of specific neurotransmitters. Our aim was to instill a message that your best mind is ahead of you and build a brand that stood for performance.I led the brand work, which included the identity, art direction, packaging, website, and even selecting Pantone chips for the supplement granules. Completed at Red Antler, NY.
First Person

Creative Direction, Brand Identity

The 70’s IFF is a touring film festival celebrating the best of seventies cinema, reconnecting with longtime fans while introducing a new generation to iconic films. The brand identity draws inspiration from legendary scenes and dialogue, inviting audiences to immerse themselves in the rich, cinematic world of this unforgettable era.
70’s International Film Festival 


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Graphic Design, Logo Mark

In collaboration with Tatsuya Kurihara, we crafted a memorable and, one day, iconic brand mark to relaunch Chris Hemsworth’s influential fitness app to the world. Completed at Red Antler, NY.
Centr App 


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Brand Identity, Packaging, Photograhy, Campaign

A brand refresh for Intraceuticals, a high-performance skincare company, focused on reimagining the packaging for their powerful Booster range. The design emphasizes vibrant colors, subtle nods to the science behind the products, and ultimately highlights the transformative “boost” they deliver to your skin.
Intraceuticals Skincare 


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Creative Direction, Brand Identity


Humans are naturally wired to crave meat, but the harmful and unsustainable ways it’s produced today make it difficult to enjoy guilt-free. Believer is on a mission to revolutionize how we eat, setting a new global standard with cultured meat. We crafted a brand that is both celebratory and crave-worthy, highlighting the product’s innovation and its positive impact on the environment. 
Believer Meats 


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